About us

The Attris Parasocial Relationship Score (APRS) Report is an advanced tool powered by AI that provides a deep, data-driven analysis of social media influencers’ relationships with their audiences, far surpassing basic metrics like follower counts or likes. Using comprehensive data collection from various online platforms like TikTok, the APRS offers influencers, marketers, and brands insights into key emotional and psychological elements driving influencer-audience connections.

Attris addresses the critical question: How much “influence” does an influencer truly have over their audience? The greater the influence, the higher the probability that the audience will follow the influencer’s recommendations and purchase the brand’s products or services.

Why the APRS Report Matters:

Leveraging proprietary algorithms that analyze hundreds of data points across multiple social media platforms, the AI-driven APRS Report uncovers the true influence an individual has over their audience—crucial for guiding effective product or service recommendations for brands. Through APRS Reports’ unique understanding of the relationship between the influencer and its audience, brands can better assess influencer partnerships, minimize campaign risks, and maximize ROI. Influencers can have better insight into how strong their relationships are with their audiences and how to make those relationships even better. Marketers can better match a brand with the perfect influencer, or influencer with the perfect brand.

Data Collection & Methodology:

Attris gathers raw engagement data from multiple sources. From there, our proprietary AI algorithms perform an emotional and psychological analysis between the influencer and its audience on seven critical metrics:

1. Sentiment Score: The Sentiment Score measures the emotional tone of the audience’s comments, categorized as positive, neutral, or negative. This gives insight into how well the influencer’s content resonates emotionally with their followers.
2. Engagement Rate: The Engagement Rate tracks the overall interaction with the influencer’s content, including likes, comments, shares, and saves, relative to their follower count. High engagement indicates that the influencer’s audience is actively interested in the content, suggesting they are more likely to respond positively to branded advertising content.
3. Comment Length and Detail: This metric evaluates how detailed and in-depth the audience’s comments are. More elaborate comments reflect a deeper connection to the content and a greater level of investment from the audience.
4. Audience Loyalty: Audience Loyalty measures the frequency of interaction from repeat commenters and followers. This metric shows how consistently the influencer’s audience engages with their content over time.
5. Insider Knowledge: Insider Knowledge refers to how well the audience knows the influencer’s background or personal life, as indicated by references in comments. This often signifies a deeper parasocial relationship. A high degree of insider knowledge suggests that followers see the influencer as relatable and trustworthy, which can enhance the authenticity of brand partnerships.
6. Emotional Triggers: This metric measures how effectively the influencer’s content elicits strong emotional responses, such as excitement, empathy, or humor. Content that triggers emotional responses tends to perform better in driving audience engagement and is more likely to result in positive brand interactions.
7. Engagement Consistency: Engagement Consistency tracks how steadily the audience interacts with the influencer’s content over time. This includes measuring dips or spikes in engagement across different content types and platforms. Consistent engagement is a key indicator of the influencer’s ability to maintain audience interest over time, ensuring reliable results for brands during a campaign.

Though a weighted combination of the above metrics, Attris provides a probing, unsurpassed and cutting-edge analysis of the connection between an influencer and its audience.  Attris answers the fundamental question, how much influence does an influencer have over its audience and why?  And what is the liklihood that the followers will follow the influencer’s recommendations.