Using the Right Social Media Influencer? Check Out Their Score

Introducing the Attris Parasocial Relationship Score Report (APRS Report) 

Discover influencers whose audiences are the most loyal, engaged, emotionally invested, and perfectly aligned with your brand.  

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Why APRS Reports?

Don’t Spend Another Dime On Influencer Marketing Without First SCORING Your Influencers

Attris answers the all-important questions:
How much “influence” does an influencer really have over its audience? 
The stronger the influence, the higher the likelihood the audience will follow the influencer’s advice, and buy brand products and services which it recommends.
So, are you using the best influencer for your brand and how do you know? 
Through the use of its proprietary algorithms which analyze hundreds, even thousands of data points across various social media platforms, the AI-driven APRS Report reveals the true strength of an influencer’s ability to sway their audience which is essential for driving product or service recommendations for brands.

Why Attris is Better

Unlock AI-Powered Influencer Analytics

  • Attris provides a deeper per-influencer analysis than most platforms like Upfluence or AspireIQ.
  • Unlike typical social listening tools, Attris offers a hyper-targeted, nuanced analysis that only a large language model artificial intelligence can provide.
  • This advanced, innovative approach allows you to understand influencers beyond numbers, providing insights into emotional connection, audience sentiment, deeper engagement, and brand compatibility.
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What is a Parasocial Relationship

Predict Campaign Success with PRS Scores

A Parasocial Relationship is a one-sided emotional connection that develops between an influencer and their audience, where followers feel deeply connected to the influencer despite having no direct, personal interaction.

This phenomenon is powerful because it completely mirrors real-life friendships or relationships—followers trust and engage with influencers as if they know them personally, and can sometimes trust them even more than their own friends and family.

The Science Behind It:
The concept of parasocial relationships was first introduced in the 1950s by psychologists Donald Horton and Richard Wohl. They observed that people form emotional bonds with media figures, and this connection is extraordinarily strong in the modern digital age with social media influencers. (Clickable to studies, references)

From a psychological perspective, parasocial relationships are built on:

  • Consistency: Regular posting, engagement, and interaction build trust and loyalty over time.
  • Perceived Similarity: Audiences tend to form parasocial relationships with influencers they relate to, based on shared values, lifestyles, or interests.
  • Emotional Engagement: Influencers who share personal stories, struggles, or authentic content tend to foster deeper emotional bonds with their audience.

AI is Essential for Measuring Parasocial Relationships

AI Measures the Psychology of the Human Connection

Standard tools look at surface-level metrics, Attris.AI’s PRS report uses advanced AI algorithms to measure the psychology of parasocial relationships. By analyzing the emotional depth, consistency of engagement, and trust within an influencer’s audience, AI uncovers insights that go far beyond traditional metrics.

  • AI’s Role: Only AI can intelligently process vast amounts of data from social media, analyzing patterns and audience behavior to gauge the strength of parasocial connections.
  • Emotional Connection = Influence
  • Influence Drives Conversions
See a Sample Report Here
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Parasocial Relationship + Compatibility Scoring Add On
Measure Influencer-Brand Compatibility

Identify Influencers Who Align with Your Brand’s Goals

  • Know Your Influencer’s Audience: We gauge brand compatibility by analyzing and comparing your audience data with the influencer’s.
  • Tailored Compatibility Scoring: Whether your goal is direct conversions, brand awareness, or clicks, we factor these objectives into our scoring.
  • Key Metrics Measured: We measure potential strengths and weaknesses, demographic alignment or misalignment, risk assessment, and other strategic factors critical to success.

Parasocial Relationship and Compatibility Scoring Outperform Standard Engagement Metrics

Deeper Emotional Insights

  • Standard Metrics: Measure likes, comments, and shares—surface-level interactions.
  • PRS & Compatibility Scoring: AI assesses emotional bonds and trust between influencers and their audiences, offering a clearer picture of potential impact that standard metrics can’t capture.

Alignment with Brand Values and Goals

  • Standard Metrics: Don’t consider whether the audience matches your brand’s values and goals.
  • Compatibility Scoring: Attris.AI ensures influencers’ audiences align with your brand’s marketing goals, allowing for campaigns that genuinely resonate and drive results.

Predictive Power

  • Standard Metrics: Provide only historical data.
  • PRS & Compatibility Scoring: With AI, we gain predictive insights into future campaign success by analyzing the depth of influencer-audience relationships, not just past performance.

Predicting Virality Potential—A Game-Changer

  • Maximize Reach: The APRS Report’s ability to assess an influencer’s potential for content virality is a game-changing feature. It allows brands to identify influencers whose content is not only engaging but also likely to be shared widely, exponentially increasing the reach of your campaign.
  • Essential Insight: In a world where virality can make or break a campaign, this insight is critical. The APRS Report is a proprietary, indispensable tool that can predict this potential, giving your brand a significant competitive edge.

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Harness the Power of Advanced AI Combined with the Most Effective Form of Marketing

AI Driven Influencer Marketing

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Choose the Best Report Option for Your Brand

Basic PRS Report

250 $
  •  

PRS + Brand Compatibility*

750 $
  •  

Advanced PRS + Brand Compatibility + Engaged Audience Tracking and Insights (Coming Soon)*

1500 $
  •  

Basic PRS Report​

Sample Report

PRS + Brand Compatibility (Coming Soon)*

Sample Report

Advanced PRS + Brand Compatibility + Engaged Audience Insights (Coming Soon)*

Sample Report
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